WARNING: Smokeless tobacco is addictive.

Good Conversion Practices for PMI U.S.’s Smoke-free Products*

PMI U.S. offers a variety of quality, scientifically substantiated smoke-free products. Our vision is that our smoke-free products will one day replace cigarettes.

  1. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.

  2. Individuals under the age of 21 should not use tobacco or nicotine in any form.

  3. Our smoke-free products are for legal-aged adults (21+) who would otherwise smoke or use nicotine products.

  4. Our smoke-free products are not intended for people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products altogether. Our smoke-free products are not alternatives to quitting and are not designed as nicotine cessation aids.

  5. Our smoke-free products are not risk free and contain nicotine, which is addictive.

  6. For adult consumers to experience the full benefits of smoke-free products, they should switch away from cigarettes completely.

  7. We make available to consumers Safety Warnings & Instructions for the use of our smoke-free products.
*“PMI U.S.”, “We” and “Our” refer to Philip Morris International’s U.S. family of businesses.

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General is for use by adults 21+ in the US who use tobacco and nicotine products.